Why Your Small Business Needs a Website: The Statistics

Hey there, small business owners! Do you think that because you're small, a website isn't necessary? Time to rethink that! Because when it comes to online presence, size doesn't matter. Let's check out some surprising statistics that'll make you say, "Hey, my small business needs a website, pronto!"

You’re Invisible to Many Without a Website

Sorry to burst your bubble, but it's true. A whopping 97% of consumers go online to find and research local businesses. And if you don't have a website, you're off the grid to those people. We're in the digital age, folks! And being invisible online isn't exactly great for business.

Size Doesn't Matter Online

Think only big businesses get all the attention online? Think again! A survey found that 30% of consumers won't consider a business without a website. So, just by having a site, you've got an edge over nearly a third of your competition. That's a big deal!

Websites = Trust

Did you know that 75% of consumers admit to making judgments about a company's credibility based on their website design? Yep, three out of four people. So, if you don't have a site (or if your site is outdated), potential customers might just question your credibility. Ouch!

A Website Works 24/7

Unlike your brick-and-mortar store, your website doesn't have opening or closing hours. It's like having a salesperson who's working tirelessly round the clock. And with the rise of online shopping, that's more important than ever.

Mobile is the New Normal

Here's another fun fact: As much as 75% of website traffic now comes from mobile phones. And that number's only going to grow. With a mobile-optimized website, you're reaching all those customers who are browsing and shopping from their phones.

Your Competitors are Doing It

Let's face it, if you're not online, you're losing customers to competitors who are. A study showed that 70-80% of people research a company online before visiting the business or making a purchase with them. If you're not online, guess who they're finding? Yep, your competitors.

So there you have it, folks. The numbers don't lie. A website isn't a luxury anymore - it's a necessity. It boosts your visibility, credibility, and accessibility. And in the end, it can lead to a significant increase in sales and growth for your small business.

Ready to get on the digital bandwagon and set up a website for your small business? Let's make it happen and watch your business thrive!

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